ADWKDC24

Matt Turner is a Social Media Specialist in the National Park Service where he manages the agency’s popular social media channels. His experience creating and managing digital content spans over a decade and includes additional work as a front-line interpretive ranger working at a variety of national park sites. Through viral memes, tweets, and trendy pop-culture references, the National Park Service’s social media strategy has garnered much attention as it aims to connect its online audience with important messages such as trip planning, visitor safety, and that lava is, indeed, really hot. Along with creating content, he also develops social strategy and guidance for the agency and assists with other communication and media requests.

Moe Chughtai, MiQ’s Head of Advanced TV, offers insight into programmatic media strategy in an environment with more channels than ever and changing consumer content consumption patterns.

Speaker:
Moe Chughtai, MiQ’s Head of Advanced TV

Sponsor: MiQ

This panel explores how to create marketing that authentically connects with today’s diverse audiences. David and Cassandra dive into the importance of cultural insights, inclusive storytelling, and authentic representation, along with how data-driven strategies can enhance relevance and foster genuine brand loyalty across multicultural communities. This approach not only helps brands avoid cultural missteps but also builds meaningful connections and social impact.

Speakers:
David Ostroff, Creative Director, ICF Next

Cassandra Oshinnaiye, Director, Multicultural Communications, ICF Next

Sponsor: ICF Next

There are countless trends to monitor in advertising – many of which are led by technological advancements and growth. But advertising for behavior change is different than advertising for products or sales. This presentation will explore media buying approaches that are designed to (and in some cases proven to) drive consumers to change their points of view.

Speaker:
Imani Greene, Founder/Principal, AAmplify Media

Sponsor: Aamplify Media

Women’s sports are experiencing unprecedented growth, with rising viewership, increased media coverage, and significant boosts in sponsorship. This session will explore the factors behind this explosion, including shifts in public perception, the impact of marketing, and opportunities for continued expansion in the industry. Brandon Clark, VP of Marketing of the NWSL’s Washington Spirit and Gretchen Carswell, Creative Director and AAF DC President will discuss strategies for sustaining this momentum, the potential economic impact, and how brands, teams, and networks can further champion women's sports to create a more inclusive, engaged, and diverse sports landscape.

Speakers:
Brandon Clark, Director of Marketing & Communications, Washington Spirit

Gretchen Carswell, Freelance Creative Director, AAF DC President

Sponsor: Sensis

This session will explore the transformative impact of generative AI on public affairs, marketing, recruiting, and communications, highlighting its potential to enhance digital content creation while maintaining ethical and transparent practices. The discussion will include also strategies for leveraging this technology to efficiently deliver engaging, attention-grabbing information to stakeholders, even with limited resources and tight deadlines.

Speaker:
Steve Lewis, Digital Media Solutions Consultant, Adobe Public Sector

Sponsor: Adobe

Join us for a Summit/ADWKDC after part at Open Road.

Open Road restaurant is located in the rear of the same building as Convene. Exit to street level on Wilson Blvd., turn left and then turn left.

1201 Wilson Blvd

Sponsored by Funnel