Purpose Driven Marketing

ADWKDC 2019

Moderated by Joanna Piacenza Features Editor, Morning Consult. Panelists include: Lucy Caldwell, Founder, Mockingbird Lab, Victoria Baxter, EVP Global Social Impact Practice, Weber Shandwick, Brenna Foster, Creative Director at Blue State

DC has been executing purpose driven marketing campaigns much before it was cool. We grew up on crisis communications, public awareness and advocacy issues campaigning. This group of experts has been in the trenches in the DC agency world and has not only seen a lot of change but created it. We now see major brands incorporating values-based marketing, lifestyle communication into their larger brand marketing strategies. As the younger generations expect more than just a tag-line from brand’s corporate responsibility teams, those brands are turning to our market experts for advice.