Weber Shandwick

Senior Manager, Paid Planning & Buying(Job Number: 008418)
Position Location: 
United States-District of Columbia-Washington
Position Description: 

Weber Shandwick, a leading global communications and engagement firm, is seeking a Senior Manager, Paid Planning & Buying based in our Washington, DC office. "Engaging always" are the words we live by. They apply to everything we do, from the kind of work we create to how we work together. It’s at the heart of who we are: we’re looking, always, for new, different and better ways to engage people in conversations that matter. Our award-winning creative studio of writers, designers, builders, strategists, conversation-starters, and storytellers creates ideas and content across earned, owned and paid channels for the world’s most beloved brands – globally.

The ideal candidate has experience using paid media to drive cross-channel, integrated communications campaigns, including digital advertising with a focus on social platforms. For this role, you will need to demonstrate passion and thought leadership to drive paid strategy development (providing media budgets and target audience research) and oversee its flawless execution across a portfolio of brands.


  • Work in collaboration with cross-functional teams, including digital, creative, and core practice areas to develop paid media amplification and content distribution strategies
  • Effectively set up, execute, and optimize digital media campaigns on multiple platforms, including, but not limited to: social partners, SEM channels, content discovery networks, sponsored content, and traditional digital advertising
  • Drive budget, scoping and feasibility discussions for digital media campaigns
  • Experience with A/B testing, media optimizations, channel allocations and brand lift studies
  • Provide strategic recommendations for target audience groups and execute the creation of those audience pools via a variety of platforms and data sets
  • Present digital optimization recommendations and execute on those suggestions
  • Apply tailored measurement and analytics tools to campaigns
  • Manage tracking and reporting of campaign progress and results
  • Support client meetings, creative brainstorms, new business opportunities, and team development
  • Build and maintain relationships with key vendors, platforms and technology partners
  • Develop media budgets, flow charts, SOWs and IOs for campaign initiatives
  • 5-6 years experience in the digital advertising space including display, paid search, programmatic and in-depth knowledge of paid social media
  • Deep understanding of a digital paid media buying models and online KPIs
  • Strong Excel and PowerPoint skills including pivot tables and developing client-facing presentations
  • Knowledge of audience decision journey and where/how paid media can be leveraged to reach and exceed client goals
  • Ability to multi-task and prioritize in a fast-paced environment
  • Collaborative attitude, excellent communication (written/verbal) skills, and an insatiable thirst for knowledge
  • Experience managing media partners for large-scale campaigns in excess of $1M
  • Fluency in ad trafficking through a DSP such as DoubleClick Campaign Manager

Additional Qualifications:

  • Facebook Blueprint certification
  • Google Analytics and/or Google AdWords certifications
  • Experience with 3rd party social media management platforms
  • Experience with non-Google analytics tools
  • Experience with Data Visualization tools (i.e. Tableau)

Weber Shandwick is a leading global communications and engagement firm in 78 cities with a network extending to 129 cities around the world. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017 and 2018. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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