Weber Shandwick

Vice President, Paid Media
Position Location: 
Washington, DC
Position Type: 
Full-time
Position Description: 

Weber Shandwick, one of the largest communications firms in the world, is seeking a Vice President of Paid Media for our DC office.

The ideal candidate has deep experience using paid media to drive integrated communications campaigns, with notable expertise in delivering branded content to audiences by leveraging social media platforms and other content distribution tactics. For this role, you will need to demonstrate exceptional capability, passion and thought leadership to oversee a paid media team and drive paid strategy development. This includes providing media budgets, target audience research, and measurement planning, as well as overseeing flawless execution across a portfolio of brands.

Responsibilities

  • Craft paid media strategies for integrated digital marketing programs
  • Work in collaboration with cross-functional teams, including digital, creative, and PR disciplines to develop paid media amplification and content distribution strategies to complement organic content placement
  • Effectively manage, execute, and optimize digital media campaigns on multiple platforms, including, but not limited to: social partners, SEM channels, content discovery networks, sponsored content, programmatic digital advertising
  • Drive client meetings, creative brainstorms, new business opportunities, and agency and team development
  • Build and maintain relationships with key vendors, platforms and technology partners
  • Draft knowledge share, case studies, and POVs across the network
  • Provide high level counsel on paid media initiatives across agency accounts
  • Oversee and develop a team of paid media specialists

Qualifications: 

Basic Qualifications

  • 8-10+ years of experience in the paid digital advertising space

Additional Qualifications

  • Advanced ability to craft targeting, measurement and analytics approaches in the digital media ecosystem
  • An awesome, collaborative attitude, excellent communication (written/verbal) skills, and an insatiable thirst for knowledge

Other: 

About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries, with a network extending to 127 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Ad Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015 and 2016, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015 and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.

How To Apply: 

View the job description and apply online here.

Company: 
Weber Shandwick

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