Ad 2’s Public Service initiative distinguishes Ad 2 from other industry-related organizations. Since the early 1960’s, Ad 2 chapters from across the country have been providing pro-bono advertising and marketing campaigns to non-profit organizations in their local communities. Together, Ad 2 chapters have raised hundreds of thousands of dollars, secured millions in donated media and increased volunteers for numerous organizations. To date, over 300 non-profit marketing campaigns have been executed by Ad 2 chapters. Campaigns are showcased each year at the AAF National Conference during the Ad 2 National Public Service Competition.
Check out the Ad 2 Public Service video to learn more:
Ad 2 DC is proud to handpick one local DC metro area non-profit each year to receive a fully-integrated pro-bono marketing campaign that includes marketing collateral, media, public relations and more.
Ad 2 DC's 2015-2016 Public Service Campaign for Capitol Hill Arts Workshop (CHAW) was awarded first place at the American Advertising Federation's National Public Service Competition. Their pro bono campaign generated 8 million impressions (a value of $183,000) and provided the client with advertising, social media, public relations, fundraising and infrastructure support. Previous pro bono clients have included: the District Alliance for Safe Housing (DASH), Our House, A Space of Her Own, Dreams for Kids DC and Teaching for Change.
Read more about the 2016 Public Service Campaign on our blog.
If you’re a 501c3 organization and are interested in receiving a marketing campaign from Ad 2 DC, please email the Ad 2 DC Public Service Chairs at firstname.lastname@example.org with any questions you may have.