Sabio Mobile adds two Pollie Award wins from the American Association of Political Consultants to its trophy case for Best Use of Targeting in Internet Advertising and Best Use of Mobile Technology for its creative, "The Dancing Puppet."
Dubbed by Esquire magazine as "…the Oscars of political advertising", the AAPC's Pollie Awards recognized the industry's very best among the 2,200 entries judged by the Association's members.
With last month's 2017 Reed Award Best Use of Technology to Get Out The Vote, Sabio Mobile becomes the true leader in applying mobile advertising solutions to political and advocacy campaigns nationwide.
Sabio's targeting entry, executed with Strategic Partners and Media of Annapolis, MD, utilized campaign videos supporting Sen. Johnny Isakson's (R-Ga.) re-election campaign to Second Amendment enthusiasts based solely on the apps on their phones and their location. "The Dancing Puppet" rich media ad used smartphone swipe technology to emphasize the candidate's goal of wiping out corruption. By swiping, a pile of "corrupt cash" is erased with each swipe, revealing the candidate page for Steve Napolitano, candidate for Los Angeles County Supervisor. Click to watch.
"Mobile video is increasingly important in reaching voters, especially millennial and multicultural voters," said Joe Camacho, Sabio Mobile's CMO. "Nearly half of all millennials only watch video via mobile devices, and average usage of mobile apps has increased to nearly 3.5 hours per day. Combined with Sabio's ability to precisely target specific audiences based on their interests, party preference, location, and activities, we're now a recognized 'triple threat' for campaigns seeking to launch a candidate or drive voter turnout."
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