Brunet-Garcia Promotes Recent "Be Cyber Smart" Campaign for DHS

January 2, 2019

Each year, cyber attacks inflict damage on consumers and small businesses, and many Americans do not have an appropriate understanding of the threats they face. Brunet-Garcia, contracted by the Department of Homeland Security (DHS) to conduct market research, established millennials as the primary target audience and developed the "Be Cyber Smart campaign." 

The "Be Cyber Smart" campaign encourages millennials to be smart about online presences. Watch the #BeCyberSmart video here.

By incorporating disruptive content -- in the form of viral YouTube videos -- into fast-paced PSAs, an energetic, young scientist runs “experiments” that emphasize password safety, Wi-Fi security, social media best practices, and the importance of app software updates. Nine :15 videos took advantage of social media and pre-roll advertisement opportunities while keeping the campaign fresh. View the full campaign case study at brunetgarcia.com.

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