Brunet-Garcia Promotes Recent "Be Cyber Smart" Campaign for DHS

January 2, 2019

Each year, cyber attacks inflict damage on consumers and small businesses, and many Americans do not have an appropriate understanding of the threats they face. Brunet-Garcia, contracted by the Department of Homeland Security (DHS) to conduct market research, established millennials as the primary target audience and developed the "Be Cyber Smart campaign." 

The "Be Cyber Smart" campaign encourages millennials to be smart about online presences. Watch the #BeCyberSmart video here.

By incorporating disruptive content -- in the form of viral YouTube videos -- into fast-paced PSAs, an energetic, young scientist runs “experiments” that emphasize password safety, Wi-Fi security, social media best practices, and the importance of app software updates. Nine :15 videos took advantage of social media and pre-roll advertisement opportunities while keeping the campaign fresh. View the full campaign case study at brunetgarcia.com.

image
March 21, 2019
2019 American Advertising Awards-DC
image
April 3, 2019
Ad 2 DC Agency After Hours at ISL
image
April 10, 2019
Partner Event: CMO Roundtable - The Changing...
image
April 11, 2019
April AM Ad Buzz: Understanding &...
image
April 24, 2019
April Ad Connect: Mission - Navy Yard
Company: The Brookings Institution
Director, Creative Lab
Post date: March 13, 2019
Company: ICF
Creative Copywriter
Post date: March 1, 2019
Company: Fors Marsh Group
Corporate Marketing Manager
Post date: February 28, 2019

Share Your Opinion

Which chapter of the American Advertising Federation is the fairest of them all?
Why, the DC Chapter, of course!
59%
New York always wins these things
9%
Baltimore gets points for trying
3%
Undecided
30%
Total votes: 80