AAF DC "Resists the Expected" with the 2018 American Advertising Awards Gala

March 22, 2018

A night to celebrate the DC creative economy, and the creatives of the District

WASHINGTON (March 22, 2018) – The D.C. chapter of the American Advertising Federation (AAF DC) will present statues to winners of the 60th annual American Advertising Awards-DC (AAA-DC), at its 2018 American Advertising Awards Gala, on Thursday, March 29 at Gypsy Sally’s. 

The American Advertising Awards, formerly known as “the ADDYs,” is the advertising industry’s largest and most representative competition, attracting over 40,000 entries annually in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. This year, more than 550 submissions from local startups, creative agencies, technology companies, design firms, corporate communications units and media outlets. Nominations were open to businesses across the D.C. metro area.

The 2018 AAA-DC theme, “Resist the Expected,” called on entries to show how creatives in Washington, D.C. put forth new and bold ideas. 

“It was an honor to be able to see all of the great creative work that the D.C. area agencies, production companies, design firms, etc. entered in this year’s awards. So many of the entrees really did embody our theme of ‘Resist[ing] the Expected,’” said Hal Schild, 2018 AAF DC board member and gala chair. To determine the 2018 AAA-DC winners, a panel of judges assessed each entry based on a set of guidelines evaluating creativity. Winning entries were selected based on overall quality. 

Thursday night’s gala and awards presentation will signal the completion of the first stage of a three-tier, national competition. Winners of the AAA-DC will compete against other winning entries from District Two—which include AAF Clubs from Delaware, New Jersey, New York and Pennsylvania. District winners will move on to the third and final tier, to compete on the national stage of the American Advertising Awards for a chance to win a national ADDY. 

AAF DC will use the proceeds from the gala to underwrite its pro bono work, support its monthly AM Ad Buzz professional development and networking series, and assist its young professional group, Ad 2 DC. 

American Advertising Federation awards will be given in the following categories:
−    Sales and Marketing
−    Print Advertising
−    Out-Of-Home and Ambient Media
−    Online/Interactive
−    Film, Video and Sound
−    Cross Platform
−    Elements of Advertising

The list of 2018 AAA-DC entrants include: 
−    Akseizer Design Group
−    Bates Creative
−    CHIEF
−    Contrast & Company
−    Design Army
−    DMI
−    Eastward
−    Fors Marsh Group
−    GMMB
−    Havit Advertising
−    HZ
−    ICF
−    Interface Media Group
−    International Justice Mission
−    Joy Riot Agency
−    MDB Communications, Inc.
−    Merritt Group
−    Montgomery County Economic Development Corporation
−    NPR
−    Ogilvy
−    PCI Communications
−    Porter Novelli
−    Rosetta Stone
−    RP3 Agency
−    Salta With Us
−    Subject Matter
−    The Brand USA
−    University of Maryland College Park
−    WHITE64
−    Wunderman DC

With a mission to be the premier industry organization for area advertising professionals, develop value-oriented events and expand current and prospective members in the D.C. metro ad community, AAF DC continues to deliver quality programming for the area’s advertising industry. For more information about AAF DC, visit www.aafdc.org

Tickets for the gala are available at www.resisttheexpected.org.

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Share Your Opinion

Which chapter of the American Advertising Federation is the fairest of them all?
Why, the DC Chapter, of course!
New York always wins these things
Baltimore gets points for trying
Total votes: 80