Public Service

Deadline extended!

Applications for prospective 2017-2018 Public Service clients are due by August 11, 2017.

The Ad 2 DC Public Service Committee is now accepting applications from DC area nonprofits to partner in a full-service pro-bono branding and marketing campaign. If you are a nonprofit organization in DC, the Ad 2 DC Public Service Committee can help you to boost your brand, increase awareness of your mission, and even help secure donations to your organization.

Please download the application to apply. For a MS Word document download, click here.

Check out the Ad 2 Public Service video to learn more:


For its 2016-17 campaign, the committee partnered with the Potter’s House, a cafe, bookstore, and community space in Adams Morgan that has served as a hub for deep conversation, creative expression, and community transformation since 1960. The Potter’s House offers low-cost to free meals to neighbors in need through its Pay It Forward program. During the campaign, the committee:

  • Developed a fully-integrated awareness campaign for Potter’s House to raise awareness of its Pay It Forward program on social, print, radio, and digital media
  • Built and implemented digital advertising via Facebook and Instagram
  • Developed mini-documentary highlighting Potter’s House history and community impact
  • Produced print, radio, and online media donations with a total campaign value of more than $627,000
  • Created reusable print and online marketing and in-house collateral
  • Won third place in the national Ad 2 Public Service Campaign


The Ad 2 DC Public Service Committee is part of Ad 2 DC, DC’s premier community for young marketing and advertising professionals. The 2016-2017 committee was a diverse group of approximately 13 highly-motivated young professionals in marketing, PR, and advertising.

If you think that your 501c3 organization could benefit from a pro-bono branding and marketing campaign in partnership with the Ad 2 DC Public Service Committee, please download the application and submit to committee Co-Chairs Corey Lipsey and Jesselle Macatiag at DC nonprofits only, please. Applications submitted after August 4, 2017 will not be considered.

Check out the non-profits Ad 2 DC has helped in the past:


July 25, 2018
Summer Bash 2018
Company: Brainstorm Creative Resources
Interactive Designer .:. creative agency (temp or temp-to-perm)
Post date: June 18, 2018
Company: M+R
Digital Advertising Manager
Post date: June 15, 2018
Company: World Wildlife Fund
IN-18093 Web Production and Research Intern
Post date: June 11, 2018

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Which chapter of the American Advertising Federation is the fairest of them all?
Why, the DC Chapter, of course!
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