Public Service

The application window for Ad 2 DC's next Public Service Client is June-August.

Please download the application to apply.

Ad 2’s Public Service initiative distinguishes Ad 2 from other industry-related organizations. Since the early 1960s, Ad 2 chapters from across the country have been providing pro-bono advertising and marketing campaigns to non-profit organizations in their local communities. Together, Ad 2 chapters have raised hundreds of thousands of dollars, secured millions in donated media, and increased volunteers for numerous organizations. To date, more than 300 non-profit advertising and marketing campaigns have been executed by Ad 2 chapters. Each year, Ad 2 Public Service Committees from around the United States showcase their campaigns at the AAF National Conference as part of the Ad 2 National Public Service Competition.

Check out the Ad 2 Public Service video to learn more:

Ad 2 DC is proud to hand-pick one local DC metro area nonprofit each year to receive a fully-integrated pro-bono marketing campaign that includes marketing collateral, media, public relations and more.

Ad 2 DC's 2015-2016 Public Service Campaign for the Capitol Hill Arts Workshop (CHAW) was awarded first place in the AAF’s Ad 2 National Public Service Competition. Ad 2 DC’s pro bono campaign generated 8 million impressions (a value of $183,000) and provided the client with advertising, social media, public relations, fundraising and infrastructure support. Read more about Ad 2 DC’s 2016 Public Service Campaign on the AAF DC blog.

If you’re a 501c3 organization and are interested in receiving a pro bono marketing campaign from Ad 2 DC, please email the Ad 2 DC Public Service Co-Chairs at publicservice@ad2dc.org with any questions you may have.​

Check out the non-profits Ad 2 DC has helped in the past:

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April 26, 2017
April Ad Connect
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April 30, 2017
Food for Thought: From Farm to Table
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May 10, 2017
Publishing Power to the People
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May 31, 2017
May Ad Connect
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June 14, 2017
June AM AdBuzz
Company: Storyfarm
Production Assistant/Editor
Post date: April 25, 2017
Company: Storyfarm
Motion Graphics Designer
Post date: April 25, 2017
Company: NDG Communications
Search Marketing Specialist
Post date: April 21, 2017

Share Your Opinion

Which chapter of the American Advertising Federation is the fairest of them all?
Why, the DC Chapter, of course!
65%
New York always wins these things
10%
Baltimore gets points for trying
3%
Undecided
22%
Total votes: 68